Category: Technical SEO

Domain authority, authority score, and domain rating are crucial SEO metrics but can’t move the needle in the ranking game. In this article, we will discuss how these SEO metrics correlate with Google’s crawling, indexing, and ranking practices. In addition, we will discuss a crucial way to track the progress of your site.

There are several factors to consider for a well-detailed SEO Share of Voice (SoV) metrics. In this article, we discuss SEO SoV, how to calculate it, and why SEO consultants should use it as a KPI.

If you want to build a successful business online, irrespective of the field, you need to rank on the first page. Here are five practical ways to move from the second to the first page on SERPs.

Over the years, there has been a lot of speculation about the good or bad influence affiliate links can have on SEO and Google rankings. In this article, we will explain how affiliate links and SEO can either help or hurt one another, the balance between affiliate-based sites and SEO, Google's affiliate link guidelines, and how to build affiliate links for SEs.

With SEO, any advantage you could have over your competitors makes a difference. So while Google’s coveted number one position on search queries isn’t a guarantee, you’d want to be as close to it as possible. Or at the very least, you want to be on the first page of Google search results.

Search engine optimization (SEO) remains one of the most sustainable and manageable ways to drive traffic to your website. By developing a solid SEO strategy and then executing it the right way, you can expect your website to rank higher in Google search results and increase online visibility of your business.

As SEOs, your priority is to rank your website (or your client's website) on top of organic search for its target keywords. But to get there, you need to know how your website is currently performing. This is where the SEO site audit process comes in.

As you learn the ropes of affiliate marketing, you will soon find out that not all affiliate programs are built the same way. Some have higher commission rates, abundant promotional materials you can use on your marketing campaigns, and more.